James has certainly been blessed with an exciting journey through the fitness industry. Having worked for many years as a personal trainer, educating his clients on physiology and nutrition and helping them achieve their goals, James turned his attention to his physique. He participated in a professional fitness photoshoot in 2010, which led to his first amateur bodybuilding competition in 2011. This launched James into the fitness industry with an ever-growing public profile.
From the beginning of his bodybuilding journey, James focused on blogging and sharing workout tips on rapidly growing Social Media platforms, leading to him to amass an enormous following and opened up further opportunities. After winning numerous professional bodybuilding titles and further developing his expertise, James has built an international profile and a huge client base! He holds the status of a “go-to” expert in the fitness world. He now fulfils the following duties all over the world:
- Weight Loss Guru
- Competition / Bodybuilding Prep Coach
- Celebrity Judge (WBFF, Miami Pro, KO Squad)
- Cover Model (Muscle & Fitness, UltraFit)
- Published Author (Men’s Health, Muscle & Fitness)
- Celebrity fitness trainer
- Public Speaker & Event Host
- Fitness Consultant (Corporate)
- Brand Ambassador & Sponsored Athlete
At the root of all of this, however, remains his original love helping countless people of different fitness levels achieve their goals, and live more empowered healthier lifestyles. James' work as an Online Coach remains the core of his business and he always says that he is blessed every day to be able to help so many people across the world!
