How we get to know you, from the inside out.

See the science behind the power to control your overall wellbeing.

Our proprietary technology and predictive genomics are industry-leading.

9 years of research and development.

Genelle provides a proprietary, holistic solution for wellness by assessing DNA, lifestyle and environment. Our industry-leading experts have created revolutionary products in predictive genomics, nutrition, weight loss, athletic training, and the formulation of supplements and skincare products.

Genelle also examines up to five times more genetic markers in determining your genetic traits than leading competitors, which increases the confidence of the prediction.

We can see what is hidden.

Our DNA is the same throughout our entire life. Genelle’s advanced algorithms predict the gaps and potential issues in your clients’ health and wellness, which can cause problems if left unchecked.

These provide insights into issues that may arise in the body before they occur or even before a person is aware of them.

Genelle’s science uses innovative logic and a peer-reviewed approach based on three principles.

1. Polymorphic genetic traits.

The interaction of a large number of genetic markers is examined to determine the combined overall strength of particular traits or biological processes. The more relevant markers examined for each trait, the greater the confidence of the prediction.

2. Corrective action based on traits.

Research linking genotypes to traits is widely accepted within the scientific community. Our corrective action roadmaps and products are targeted to best support the overall effect of the trait based on extensive peer-reviewed research.

For example, if a client has a higher than normal genetic risk of inflammation, we provide advice or products with ingredients known to reduce inflammation.

3. Lifestyle and environment.

Our algorithms consider lifestyle and environmental factors, adjusting the corrective action or ingredients accordingly to compensate for allergies or unhealthy lifestyles.

Each solution is completely personalised and scientifically designed to suit a person’s genetic traits, environment and lifestyle choices.

Inside the lab.

Our CLIA certified testing facilities in Europe offer the highest level of microarray testing available, and are accredited to the ISO/IEC 17025 international standard. Your DNA is analysed using state of the art sequencing, providing the most accurate identification of your DNA. This is performed by our team of dedicated and experienced scientists.

CLIA Certified

Data privacy & security.

Your personal and DNA information is always kept completely private and confidential. The DNA sample you provide is securely stored anonymously. Our system de-identifies your sample, leaving only the barcode number. All of this information is stored securely and compliant with GDPR, meaning you are in control of your data at all times, and your data will never be shared without your consent.

We continually innovate.

Unlike many DNA companies, Genelle’s technology and content are entirely our own, developed by us to give you an unrivalled solution.

Our scientific team continually stay up to date with scientific research and developments and work to add new genetic insights, recipes, enhancements and ongoing value for your business and clients.

The best of the best.

When it comes to our products that are exclusively designed for you, we only use the best of the best. All our ingredients are ethically sourced, GMP certified, gluten-free, and of course, never tested on animals.

The Genelle team.

A decade in the planning, led by a team of industry experts.

Dr. Marios Kambouris, PhD FACMGG

Medical & Molecular Genetics,
Scientific Director

Dr. Alvita Vilkeviciute, PhD

Medical Biology & Genetics,
Scientific Officer

Greta Gedvilaite, MSc

Medical Biology & Genetics,
Scientific Officer

Dr. Georgios Ziogas, PhD

Sports Scientist for
Elite Athletes & Teams

Dr. Anastasia Kanellou, PhD

Professor of Nutrition & Weight Loss, Nutrigenetics Consultant

Dr. Yiannis Valilas

Facial Aesthetician,
Anti-ageing Specialist

Ginny Bank, MSc

Supplements Formulator

James Alexander Ellis

Champion Bodybuilder, Celebrity Personal Trainer, Fitness Ambassador

Antigoni Avgerou, MSc

Organisational Psychologist, Personal Development Consultant

The Genelle difference.

GenelleMost Competitors
Up to 24 genetic markers assessed per trait, providing more accurate conclusions.
Average 3-4 genetic markers assessed per trait, reducing the accuracy of conclusions.
Interactive reports with continual updates, delivered through an online platform.
Generic reports in static PDFs with no updates.
Genetic data is never shared with third parties.
Sell their customers' genetic data to third parties.
Available worldwide in multiple languages, with new languages continually added.
Only available in a few selected countries and usually only in English.
Reports use Genelle's proprietary algorithms to assess DNA data for more accurate DNA recommendations.
White-labelled reports produced by the same labs for multiple 'brands'.
Reports include corrective action plans created by experts with recommendations for living in alignment with your DNA according to your genetic strengths and weaknesses.
Results only, without any corrective action guidance.
Genelle has created unique meal plans, fitness plans, proprietary supplements and skincare product formulations.
Often use third-party plans and products under their own 'brand'.
Personalised plans and products for meals, fitness, supplements and skincare to individual DNA results.
Limited or no personalised products or services.
Continual research and enhancements of Genetic Roadmaps by Genelle's own scientific team.
No scientific team. Rely on third-party labs.
Constant innovation of products and services, with many updates provided to customers under existing plans.
Usually a fixed product range, with no new releases.

Frequently asked questions.

Why should I choose Genelle's DNA testing?

<p>Genelle's is DNA test covers the entire human genome (which is every part of your DNA). This allows us to continually update our industry-leading risk assessments in response to the latest scientific research, giving you a lifetime of value without ever having to retest you or letting your action plans fall out of date.</p>

Is my data private and secure?

<p>Yes. We comply with GDPR (the General Data Protection Regulation of Europe). This is the most stringent standard for data privacy and security. It means you are in complete control of your data and consent. You can request the removal of your data at any time, and it is never shared or sold to third parties. All data is encrypted and stored on secure servers.</p>

Can I do the DNA test if I am sick or on medication?

<p>In general, yes. You can provide your sample under varying health circumstances, including while you have a cold or the flu, and while you are taking common medications, including those for acid reflux or heartburn. However, if you are undergoing medical treatment that reduces your white blood cell count, such as chemotherapy, it is best to wait at least two weeks after your last treatment or until your white blood cell count has returned to normal.</p>

Can I do the DNA test if I am pregnant or on my period?

<p>Yes. This will not affect your DNA results.</p>

Do I have to disclose my genetic results to my insurance company?

<p>No. Your DNA data is yours to share or keep private as you wish.</p>